Big publishers like Vox Media have stopped or are contemplating to stop serving AMPs altogether, and Google has further emphasized AMP in search results by removing the lighting bolt next to them that differentiated them from regular web pages in the past.īrave had a privacy issue of its own to battle a couple of years ago. Google’s AMP technology, for all their good intentions, were controversial from the beginning, and the industry appears to be moving away from them. However, neither of these spokespersons directly addressed the privacy concerns shared by Brave and DuckDuckGo, and arguably, a website that appears in the news carousel is higher up than any other result coming below it. Danny Sullivan, Google’s search liaison, makes clear that AMP never changed search ranking itself and only ever affected the news carousel in the past, but not any longer.
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